October 28th, 2011

Our Trends Take Flight

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Oh, Nashville, we’ve noticed an undeniable truth: we are perpetually ahead of the trends. We were, for example, selling Pan Am bags back in 2008, long before Christina Ricci was a 90-pound flight attendant on ABC. Right now, we’re all about casual, cozy, and conscientious: soft sweatshirts (the more of an 80s/90s tribute, the better) and fashion that serves a global function. And for those of you on the Pan Am kick (as we still are with our 60s-inspired Emily & Fin dresses), we have some lingering Pan Am notecards. Yes, we’re all about the classics, and if handwriting someone a card isn’t a nod to times past, then we don’t know what is!

And speaking of television shows, here’s a little-known fact: when not trend-spotting, Rachel’s eyes are glued to the tube. Her fashion may be found here in our rabbit hole, but her TV musings are found at goodnightwonderland.tumblr.com.

So, come fly our friendly skies. We’ll always keep you within a few years of what’s happening live.

Posted at 3:29 pm by rachel in: Clothes, Our Favorites, The Family

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October 22nd, 2011

A Love(bird) Story

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Maybe it’s Betsy & Iya with their love-themed jewels. Or maybe it’s the wedding love mix we’re currently playing in the store courtesy of one Ryan O’Connor (who ate his feelings on our stage and then with Oprah last year). Or maybe it’s that gentle chill in the air that makes us want to cozy up to loved ones. Regardless of the reason why, it feels like a love story over here at two elle. And making that love story even sweeter is our newest addition to the family, one Sara B. She has felt like family since her days of making us lattes at Frothy Monkey, but we’ve finally made it official. In addition to being a fabulous makeup artist, this honeybee is now officially a bunny.

Posted at 2:36 pm by rachel in: The Family

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August 22nd, 2011

Something Borrowed, Something….Purple?

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Friends, it seems like we’re all packing up for something these days. Most of you are preparing to head back to school or off in search of a change in scenery, but Rachel is packing her bags for the upcoming nuptials of one Mandi Roo (yes, her name is Amanda, but we choose to disregard such formalities). Roo wandered into Rachel’s life 2 days before 12South opened, and she’s been standing by her side ever since. It will undoubtably bring tears to her eyes when it’s finally time to hand her off, but at least she’ll be fully prepared with a bunny backpack stocked with kleenex. So, throw on an Emily & Fin party dress and fill your bunny pack with supplies, because a change is in the air. And dearest, darlingest Mandi Roo, no matter what your name is or where you hop off to, you’ll always be a 2L bunny!

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Posted at 11:44 am by rachel in: Bunny Love, Clothes, The Family

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July 9th, 2011

Introducing MJ

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Because we’ve been talking about birthdays and family and love, now seems like the perfect time to introduce the newest, tiniest 2L bunny: Margaret Jane.

Once upon a time, in a city known as Manhattan, Rachel and BFF Nancy shared an Upper East Side apartment. Eventually, as most young girls do, they grew up, covered the nation, stayed in each other’s hearts, and began to create families of their own. While Rachel has a proverbial family of wonderland bunnies, Nancy and her husband Matt welcomed this darling little lady into the world this May. She may be new to the world, but rest assured that with an “aunt” like Rachel, this little MJ will always be fabulously attired.

And while we’re on the subject of new family members, check out Mary Grace in The Family section under our About tab. Little MJ may be too small to hold a hanger, but MG is settling into this 2L family beautifully.

Posted at 11:00 am by rachel in: Bunny Love, The Family

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July 2nd, 2011

A Birthday Blog

dbdaybow

What do you get for the boy who has everything?

I already got him that towel with a human outline so that your top parts never touch your bottom parts, and he already has the cute little dog and every color of Converse ever manufactured. So, I’m left with no choice but to give him the most coveted gift of all: a mention on the 2L blog.

OK, in truth, this is of very little honor to him. He concepted, designed, and taught me how to use the blog, and he even has his own password, so really he could have written all of this himself. So, I’m turning to you, my loyal blog readers, especially the celebrities (I’m looking at you, GP!), to make his birthday a special one.

THE MISSION: HAPPY BIRTHDAY, @dlowe72!

Let’s blow up his twitter so that his phone is chirping with birthday love all day long! And here’s an added incentive: whoever delivers the best Danny birthday tweet will win a piece of 2L-exclusive couture (Couture? Am I using that word right? Would that Alexis Bellino could help me out. Maybe she’ll tweet Danny!).

Ready, set, go! Tweet @dlowe72 birthday love all day long!!!!

Posted at 11:10 am by rachel in: The Family

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