October 28th, 2009

Friday Night Live!

two-elle

We’re going live again!

This Friday night, on the eve of Halloween, Newmatic and Laura Sweeney will take to our stage around 7:30 PM. And a little bunny tells me that there will be costumes…and maybe even a couple glimpses through the looking glass.

Posted at 6:18 pm by rachel in: Events

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October 13th, 2009

Think Pink

kiki1

October means so many things! First and foremost, it means that it’s Kristin’s birthday! Those of us, like Kristin, who enjoy anything that celebrates the color pink, also define October as the pink month. Breast Cancer Awareness Month makes us do silly things like buy pink blenders or piles of pink pens to “support the cause.” As such, here at 2L we’re giving you the opportunity to go pink crazy this month with our favorite jewelry designer, Tarina Tarantino. For every Tarina product you purchase this month, we’ll make a donation to the Susan G. Komen Foundation of Nashville. So, now’s the time to support the cause, buy Tarina, and celebrate all things pink with our little Kristin!

Posted at 1:50 pm by rachel in: Events

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August 8th, 2009

We Did It

flowers

Friends, as you know, I seldom take personal moments on the blog. I like to  say “we” when I tell you stories. Well, tonight I’m going to say “I.”

As I was surveying this evening’s festivities, Skip Hopkins (who captured the above moment) said that I looked really happy. He was right. I often get lost in all the work I do for the store, but every now & then I get nights like tonight where I realize just how happy you all make me.

For starters, my staff warms my heart. When I told newcomer Ricky that this week they could set their own schedules and help whenever they wanted, he said, “But don’t you worry that if they’re not required to be there, they won’t show up?” I just looked at him and said, “Oh, Ricky, you don’t know my staff.” Every day this week, I have had the pleasure of building this new store with Ellie, Phil, Stephen, Millie, Kristin, Britten, and Ricky, and none of them were required to be there. I try to give them hugs and cookies, but I don’t always tell them how much they mean to me. Ellie has been my cheerleader and consultant through the maze that is this process. Without her, I might not have kept my cool, and I most certainly would not have laughed as much. Phil came on somewhat recently and has changed our world. My world is brighter and easier with him in it. Kristin, Britten, Stephen, Millie, and Ricky are far more than part-time help. It’s not just that I’m happy with the work they do for me; I’m happy that I get to spend time with them everyday. And I feel so blessed that the fates aligned in such a way that Millie and Stephen came back in time for the opening, because the thought of doing this without them makes my heart hurt. And speaking of the “withouts,” I got texts of love and support all day from Cameron & Amanda from out of town. Distance does not sever the team. I consider myself beyond lucky that I have assembled this crew. They make this a dream rather than a job.

And then there are my unsung heroes. I cannot imagine a family  more supportive than mine. My entire family flew in for tonight (Dad and Mikey arrived just in time!) and have been with me on every step, stumble, and leap of this. My mom and Adam have been in town for weeks helping me build this dream. Adam has worked 12South often against his will but never without a smile. Danny came in early to stay at the Hill Center until midnight and be back at 7 AM for more nights than he’d probably like to remember. And he has been my rock and creative eye throughout, so much so that I often don’t know which ideas were his and which were mine. He gave me the confidence to dream, and I will be forever grateful. And family doesn’t stop there, because I’ve made such good friends here in Nashville that they’ve started working for me and asked for nothing in return. Skip, Quinn, and Greg, I couldn’t have done the move without you. Jenna & Kellie, come on!!!! Will your kindness never end!?!?! Family and friends have been here for me in a way that I will maybe never comprehend. I will sing your praises forever.

Words do not express. I love you all for following me down this rabbit hole. Let’s keep exploring & enchanting. Welcome to my Wonderland!

Posted at 8:18 pm by rachel in: Events, The Family

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August 5th, 2009

Thanks, Tennessean!

tn

As we prepare to throw you the party of the season on Thursday night, The Tennessean delighted us with this lovely article. Check it out here:

http://www.tennessean.com/article/20090805/MICRO020701/908050307/0/RSS05/

Two+Elle+boutique+reopens+in+Hill+Center

Posted at 7:37 am by rachel in: Events

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July 23rd, 2009

Be there.

grand-open

Friends, this is our moment. Be there to celebrate with us, because none of this is possible without you. You are the reason this is fun, and you are the reason we work so hard (and sleep so little).

Thursday night, August 6.

Start getting as excited as we are!

Posted at 1:49 am by rachel in: Events

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