December 1st, 2011

What’s Yours?


With one month left, it seems only appropriate that we begin a little two elle retrospective, but this time we want your help.

Our Good & Fair t-shirts (still great holiday gifts and now on sale. just sayin.) beg us to remember that there’s a story behind every wardrobe, and we couldn’t agree more. My story plucked me out of Manhattan and set me here in Nashville. It plunged me down a rabbit hole and began the journey that you’ve all been a part of with me. This journey, while thrilling, took me away from the worlds I knew and asked me to create a new one. I’ve missed a best friend’s wedding, and I’ll miss another in a week. I’ve sold clothes for 10 out of my last 15 Christmas Eves, and I’ll do so one last time for you. With the sacrifices, however, came great joys. I’ve been afforded the opportunity to dream. I’ve turned a white box into a wonderland. I’ve found a staff that makes it so that I can’t take a day off, because I don’t want to miss a day of their company. And, of course, I’ve created the bunny and Nashville shirts that are now filling my closet.

So, here’s what, bunny lovers: SHOW US YOUR TWO ELLE! Send pics of your faves to with perhaps a couple choice words, and your story will be added to ours.

You’ve been listening to ours for all these years, but now we want to share yours! TELL US YOUR STORY!

Posted at 11:21 am by rachel in: Bunny Love, Clothes, The Family

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November 10th, 2011

The Kitty’s Out of the Bag


Friends, now that the cat is out of the bag, you’ve all been saying such wonderful, heart-warming things with such sad, pouty faces. You should know, dear friends, that pouting is not our style! So, let’s see if we can replace that frown with a Cheshire-like grin and remind you that 1) we’re still here, and 2) we still have so many of your favorites! For example, rumor has it that we’re one of the only stores left in the country with stock of the Tarina Tarantino Hello Kitty pieces. A little Tarina sparkle should be enough to ward off any pouty inclinations……at least for the time being!

Keep visiting us and saying nice things, kittens. We like it when you smile!

Posted at 3:49 pm by rachel in: Clothes

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October 28th, 2011

Our Trends Take Flight


Oh, Nashville, we’ve noticed an undeniable truth: we are perpetually ahead of the trends. We were, for example, selling Pan Am bags back in 2008, long before Christina Ricci was a 90-pound flight attendant on ABC. Right now, we’re all about casual, cozy, and conscientious: soft sweatshirts (the more of an 80s/90s tribute, the better) and fashion that serves a global function. And for those of you on the Pan Am kick (as we still are with our 60s-inspired Emily & Fin dresses), we have some lingering Pan Am notecards. Yes, we’re all about the classics, and if handwriting someone a card isn’t a nod to times past, then we don’t know what is!

And speaking of television shows, here’s a little-known fact: when not trend-spotting, Rachel’s eyes are glued to the tube. Her fashion may be found here in our rabbit hole, but her TV musings are found at

So, come fly our friendly skies. We’ll always keep you within a few years of what’s happening live.

Posted at 3:29 pm by rachel in: Clothes, Our Favorites, The Family

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October 23rd, 2011

Go Large Or Go Home


Here’s what, Nashville: we’re trying to make sure that your holidays are the happiest by keeping you well-informed. You know how you love our Nashville tees and were planning to give them to all your loved ones as easy, $30 holiday gifts? Well, if your mission is “at large,” then you need to move swiftly. We have very few larges left, and we won’t be getting more before the holidays. So… now. And don’t say we’re not looking out for you.

Posted at 1:38 pm by rachel in: Clothes

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October 7th, 2011

Per Your Vote


Well, you said it, Nashville. According to The Scene’s annual Readers Poll, we’re one of the top 3 places to buy a guy a gift. Given this recent delivery of Good & Fair boxers, we’d have to agree. As you know, we’ve been trying to save the world with the clothes we wear (remember our FEED bags and scarves?), and, as such, these boxers are produced by fair trade and with organic cotton. We have a limited supply of them, so we suggest putting together a little holiday pack now (perhaps in a FEED bag? Or coupled with a Good & Fair organic cotton tee?). And don’t worry, ladies; we’re keeping you good & fair, too. Just click on More Pictures.

See More Pictures

Posted at 6:06 pm by rachel in: Awards, Clothes

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