For years now, we’ve been telling you our stories, drafting our graphic novel with our home-grown ad campaigns. And now, on our last Sunday, we offer our history for your own homes. Not only can you buy the furniture that has graced our space or the books that have lined our shelves, but you can now buy our images and truly own a piece of the story. Surely, the stories will continue, and we will keep telling them. You have one week, though, to bring the real thing home.
xoxo
With one month left, it seems only appropriate that we begin a little two elle retrospective, but this time we want your help.
Our Good & Fair t-shirts (still great holiday gifts and now on sale. just sayin.) beg us to remember that there’s a story behind every wardrobe, and we couldn’t agree more. My story plucked me out of Manhattan and set me here in Nashville. It plunged me down a rabbit hole and began the journey that you’ve all been a part of with me. This journey, while thrilling, took me away from the worlds I knew and asked me to create a new one. I’ve missed a best friend’s wedding, and I’ll miss another in a week. I’ve sold clothes for 10 out of my last 15 Christmas Eves, and I’ll do so one last time for you. With the sacrifices, however, came great joys. I’ve been afforded the opportunity to dream. I’ve turned a white box into a wonderland. I’ve found a staff that makes it so that I can’t take a day off, because I don’t want to miss a day of their company. And, of course, I’ve created the bunny and Nashville shirts that are now filling my closet.
So, here’s what, bunny lovers: SHOW US YOUR TWO ELLE! Send pics of your faves to info@twoelle.com with perhaps a couple choice words, and your story will be added to ours.
You’ve been listening to ours for all these years, but now we want to share yours! TELL US YOUR STORY!
Friends, we’ve filled your closets, but have you ever wished that your home looked a little more like our rabbit hole? Well, we’re making that dream a reality by selling every piece of this little bunny bunker. Seriously, every non-living thing you see can go home with you for a small fee (aka, Frank is not for sale). Some items have already sold, so come by soon or email info@twoelle.com. We’ll miss you, Nashville, but this way you can take a piece of us home!
Dearest friends, family, and loyal followers:
Once upon a time, a girl had an idea. She envisioned a wonderland where people of all ages, genders, and backgrounds could come together. She began this journey in a small house with a red door on 12South. While there, she met many of you, shared many joyous walks through the neighborhood, and collected treasured moments. Then, in 2009 she moved her wonderland to The Hill Center. There were new treasured moments, new red doors, and new cherished family and friends whose impact have further defined and personalized what this journey is all about. Now, after Christmas this wonderland will close its doors.
We will officially begin our close-out sale on Black Friday. Surely, there will be deals, but our bunny and Nashville shirts and sweatshirts will not be marked down. They are now becoming collector’s items and are already quickly selling out. We also encourage you to ask us about our furniture and fixtures. Perhaps you can now create a little wonderland in your own home.
And so, as is the case in all good stories, this chapter has come to an end. The girl will crawl out of the rabbit hole and press on to her next adventure. Your kindness, support, admiration, and compassion will inspire each step we take through the looking-glass and beyond. For that, we cannot thank you enough.
It’s been a lovely fall, bunnies, but the time has come to say goodnight.
Friends, on this, the morning after, we can hardly contain our excitement. Last night, we had the privilege of attending a sneak peak of The Container Store at the Green Hills Mall. In our humble opinion, it was the party of the decade. Sure, our prom (last decade), was pretty genius, but truly The Container Store put us all to shame last night (mainly because founder Garrett Boone is the best dance partner in Rachel’s dance career to date). Their Green Hills Mall store officially opens this Saturday, and they’ll be donating 10% of Nashville sales this weekend to the Minnie Pearl Cancer Foundation, so now is the time to get yourself organized and do a little good for the world (a cause we always support!). Oh, and if mobile storage is your game, visit us while you’re in the area and grab a tote. $35 with either Nashville or our bunny printed on them.
Have a contained weekend, Nashville!
xoxo
Posted at 4:29 pm by rachel in: Ad Campaigns, Bunny Love, Closing the Store
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