May 19th, 2015

Wonderland: a 4-Part Series

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ARTISTS FACEBOOK CHALLENGE. DAY 5.

Well, like the Scarecrow to Dorothy, this one seems like the hardest one yet. Maybe that’s because this was my biggest creation, built to last yet gone nonetheless. Or maybe it’s because this week marked the anniversary of losing our little spark, Lauren. Whatever the reason, it is with a heavy but hopeful heart that I wrap up this Facebook Artists Challenge with a journey back down the rabbit hole.

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Let me first borrow some other people’s words before I try to find my own. Cameron Connerty called 12South a “magic little house.” Nancy Perla Michaelis remarked about the 360-degree nature of my brand (I wore it, I decorated it, I built it, I employed it, I spoke it, I wrote it, I played its music, I represented it within the community).

The Guardian wrote this: “a cosy store established in a grey clapboard house set back from the street, is the most cutting edge, stocking affordable designer clothes sourced from across the US alongside vintage sunglasses, jewellery and chocolate. It specialises in the informal but chic look favoured by those too hip for Urban Outfitters, and its liberal credentials were confirmed by a 10% discount for anyone registering to vote in last year’s presidential election while at the store.”

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Jim Ridley of the Nashville Scene called it “playfully chic,” and then later he wrote about me: “the brainiac in high school who walked around with Marx in her backpack, with a head full of Broadway show tunes, with a snappy comeback at the ready for any sorority girl who dared look crosswise at her combat boots…three parts Amelie to two parts Juno, the pixieish proprietor of the 12 South boutique Two Elle. A petite almond-eyed wisecracker who runs the only fashion shop in town—maybe in the world—where you can get a copy of Kafka’s The Trial to go with your Converse high-tops, Lowe presides over a four-room enchanted kingdom of hip couture and a glamorous staff of well-read, culturally aware (and endearingly attitude-free) hotties. But it’s her personality that comes through in the store’s mix of geek-chic ’90s retro, high-style jeans and distressed college T’s, and slim silver pendants that depict girl-power superheroes.” And I’m sorry, world, I will never stop quoting him, because his words brought me unparalleled joy and honor….until Stephen Gilbert called me an “all-weather-whatever’s-clever-now-and-forever- tougher-than-leather woman.”

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So, those are their words, but I still struggle to find my own. I was just looking at photos of 12South, ones that I had never used for anything, ones that weren’t glossed over by stories I’ve already told. I said aloud, “I can’t do it,” and closed them up. I can’t say goodbye. It’s been many years. But somehow I just can’t do it.

Maybe I’m just not ready to be cute and clever about it. Maybe I’d like to think that the story is still being written. And really I don’t need to say much at all, because so much of it is already documented here or on twoelle.com. And so many of you were there! You wrote on those chalkboard walls I put up for you. You sat with me on the porch swing. You plastered graffiti, and you ripped it down at the end. You posed with me in the ads that lined local bathroom stalls. You sat on the couch I selected. You played on the pool table. Or the piano. Or the drums. Or the stage. Or the pinball machine that ONE DAY before it started smoking. You hung up your clothes on hangers that had bunnies on them. You walked out the doors I had shipped in from New York. You wondered why the exterior window frames on a structure that was built in 2008 looked like they had been there for hundreds of years (Me! I did that!). You wondered why there was a sign on the door that said, “Went for Paletas. Be back soon.” (Me! I did that!) You talked to me while I stood behind a bar, the last place I stood that felt as safe to me as a stage. And you bought things that I designed, and they still show up every now and then in your photos, bringing a deeper smile to my heart than you can imagine.

You were there. So, I won’t tell the whole story. I’ll just show you some photos of that thing I made. {I broke them down into 4 groups. I know. I’m far outside the scope of this Challenge. But here’s what: I don’t care. Join me down here in wonderland if you like. And Amanda Paytas Stevens: my deepest thanks for nominating me for this opportunity to share, waking me up, and reminding me to do what I do best.}

Regarding nominations, I started this Challenge in childhood and nominated in Nashville. I’ll now end it in Nashville and nominate in childhood with my family. I’m nominating Ninfa Lowe, Michael Lowe, Daniel Lowe, and Adam Lowe, creatives each in their own way.

OK, kids.

PART 1: THE MAGIC LITTLE HOUSE

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PART 2: BUILDING WONDERLAND

The day after the Hill Center Grand Opening, I felt an overwhelming sadness; the building phase was over. If we’re being honest, I think I liked building wonderland more than I liked living in it. Maybe that’s my truth: nothing ever felt as good as waking up too early, drinking too much coffee, getting my hands too dirty, and building a dream.

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PART 3: LIFE IN WONDERLAND

As mad as a hatter’s tea party and as confusing as a Caterpillar’s question, this was life.

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PART 4: GOODNIGHT, WONDERLAND

There’s something particularly poetic about building a dream and then having to break it down with your own hands. These were difficult yet liberating days, when I began deconstructing my world into manageable pieces that I could discard or pack away. That empty space still haunts me, but I always find something inspiring about the darkness.

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October 7th, 2011

Per Your Vote

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Well, you said it, Nashville. According to The Scene’s annual Readers Poll, we’re one of the top 3 places to buy a guy a gift. Given this recent delivery of Good & Fair boxers, we’d have to agree. As you know, we’ve been trying to save the world with the clothes we wear (remember our FEED bags and scarves?), and, as such, these boxers are produced by fair trade and with organic cotton. We have a limited supply of them, so we suggest putting together a little holiday pack now (perhaps in a FEED bag? Or coupled with a Good & Fair organic cotton tee?). And don’t worry, ladies; we’re keeping you good & fair, too. Just click on More Pictures.

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Posted at 6:06 pm by rachel in: Awards, Clothes

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October 20th, 2009

The Results

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The Nashville Scene Readers Poll Results have come out. Need we say more?

Posted at 5:39 pm by rachel in: Awards

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December 11th, 2008

We're Famous!

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This week’s issue of the Scene devoted an entire “Made in Nashville” section to local designers and fashionistas. Rachel and two elle extended family member Robert Campbell were featured. Amanda and her own line, Valentine Valentine, basically dominated the article, too!

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Posted at 2:07 am by rachel in: Awards, Our Favorites, The Family

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December 4th, 2008

We’re in Style….Clearly!

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In February we were in Lucky, and now we’ve gone national again. This month’s InStyle features us and our Converse by John Varvatos leather grommet belt as a perfect gift for your “stud.” Call us to order one!

Posted at 4:14 am by rachel in: Awards

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