May 19th, 2015

Wonderland: a 4-Part Series

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ARTISTS FACEBOOK CHALLENGE. DAY 5.

Well, like the Scarecrow to Dorothy, this one seems like the hardest one yet. Maybe that’s because this was my biggest creation, built to last yet gone nonetheless. Or maybe it’s because this week marked the anniversary of losing our little spark, Lauren. Whatever the reason, it is with a heavy but hopeful heart that I wrap up this Facebook Artists Challenge with a journey back down the rabbit hole.

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Let me first borrow some other people’s words before I try to find my own. Cameron Connerty called 12South a “magic little house.” Nancy Perla Michaelis remarked about the 360-degree nature of my brand (I wore it, I decorated it, I built it, I employed it, I spoke it, I wrote it, I played its music, I represented it within the community).

The Guardian wrote this: “a cosy store established in a grey clapboard house set back from the street, is the most cutting edge, stocking affordable designer clothes sourced from across the US alongside vintage sunglasses, jewellery and chocolate. It specialises in the informal but chic look favoured by those too hip for Urban Outfitters, and its liberal credentials were confirmed by a 10% discount for anyone registering to vote in last year’s presidential election while at the store.”

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Jim Ridley of the Nashville Scene called it “playfully chic,” and then later he wrote about me: “the brainiac in high school who walked around with Marx in her backpack, with a head full of Broadway show tunes, with a snappy comeback at the ready for any sorority girl who dared look crosswise at her combat boots…three parts Amelie to two parts Juno, the pixieish proprietor of the 12 South boutique Two Elle. A petite almond-eyed wisecracker who runs the only fashion shop in town—maybe in the world—where you can get a copy of Kafka’s The Trial to go with your Converse high-tops, Lowe presides over a four-room enchanted kingdom of hip couture and a glamorous staff of well-read, culturally aware (and endearingly attitude-free) hotties. But it’s her personality that comes through in the store’s mix of geek-chic ’90s retro, high-style jeans and distressed college T’s, and slim silver pendants that depict girl-power superheroes.” And I’m sorry, world, I will never stop quoting him, because his words brought me unparalleled joy and honor….until Stephen Gilbert called me an “all-weather-whatever’s-clever-now-and-forever- tougher-than-leather woman.”

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So, those are their words, but I still struggle to find my own. I was just looking at photos of 12South, ones that I had never used for anything, ones that weren’t glossed over by stories I’ve already told. I said aloud, “I can’t do it,” and closed them up. I can’t say goodbye. It’s been many years. But somehow I just can’t do it.

Maybe I’m just not ready to be cute and clever about it. Maybe I’d like to think that the story is still being written. And really I don’t need to say much at all, because so much of it is already documented here or on twoelle.com. And so many of you were there! You wrote on those chalkboard walls I put up for you. You sat with me on the porch swing. You plastered graffiti, and you ripped it down at the end. You posed with me in the ads that lined local bathroom stalls. You sat on the couch I selected. You played on the pool table. Or the piano. Or the drums. Or the stage. Or the pinball machine that ONE DAY before it started smoking. You hung up your clothes on hangers that had bunnies on them. You walked out the doors I had shipped in from New York. You wondered why the exterior window frames on a structure that was built in 2008 looked like they had been there for hundreds of years (Me! I did that!). You wondered why there was a sign on the door that said, “Went for Paletas. Be back soon.” (Me! I did that!) You talked to me while I stood behind a bar, the last place I stood that felt as safe to me as a stage. And you bought things that I designed, and they still show up every now and then in your photos, bringing a deeper smile to my heart than you can imagine.

You were there. So, I won’t tell the whole story. I’ll just show you some photos of that thing I made. {I broke them down into 4 groups. I know. I’m far outside the scope of this Challenge. But here’s what: I don’t care. Join me down here in wonderland if you like. And Amanda Paytas Stevens: my deepest thanks for nominating me for this opportunity to share, waking me up, and reminding me to do what I do best.}

Regarding nominations, I started this Challenge in childhood and nominated in Nashville. I’ll now end it in Nashville and nominate in childhood with my family. I’m nominating Ninfa Lowe, Michael Lowe, Daniel Lowe, and Adam Lowe, creatives each in their own way.

OK, kids.

PART 1: THE MAGIC LITTLE HOUSE

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PART 2: BUILDING WONDERLAND

The day after the Hill Center Grand Opening, I felt an overwhelming sadness; the building phase was over. If we’re being honest, I think I liked building wonderland more than I liked living in it. Maybe that’s my truth: nothing ever felt as good as waking up too early, drinking too much coffee, getting my hands too dirty, and building a dream.

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PART 3: LIFE IN WONDERLAND

As mad as a hatter’s tea party and as confusing as a Caterpillar’s question, this was life.

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PART 4: GOODNIGHT, WONDERLAND

There’s something particularly poetic about building a dream and then having to break it down with your own hands. These were difficult yet liberating days, when I began deconstructing my world into manageable pieces that I could discard or pack away. That empty space still haunts me, but I always find something inspiring about the darkness.

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December 18th, 2011

The Last Sunday

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For years now, we’ve been telling you our stories, drafting our graphic novel with our home-grown ad campaigns. And now, on our last Sunday, we offer our history for your own homes. Not only can you buy the furniture that has graced our space or the books that have lined our shelves, but you can now buy our images and truly own a piece of the story. Surely, the stories will continue, and we will keep telling them. You have one week, though, to bring the real thing home.

xoxo

Posted at 4:29 pm by rachel in: Ad Campaigns, Bunny Love, Closing the Store

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December 7th, 2008

Shop Local

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Friends, the holidays are finally upon us, and we know you have people that you love enough to buy presents for. We love and support our friends and neighbors, and we want to encourage everyone to think local when doing holiday shopping this year. Treat your pet to a gift from Lucky Pup, grab your coffee at Frothy Monkey, go to dinner at PM, and, um, let us dress you up! 

Posted at 12:18 pm by rachel in: Ad Campaigns, Our Favorites, The Family

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