two elle – a lifestyle boutique for women, men, and home

Friends,

When I set out on this journey, I knew that I was building something, but I’ve come to learn that instead of building a clothing store per se, I was building a home. What I’ve help me write my essay realized since announcing the closing is that this wasn’t just a home for me. Today, I give thanks that I was able to build a home for you, too. You’ve all helped me realize in this past week that far greater than the loss of a clothing store is the loss of a place we came to call home.

The staff that stands with me today came from various places (ok, 1 from American Idol and 2 from Frothy Monkey), but I’m so thankful that this is the home they settled in. Sometimes you hire people because you need to fill a time slot or because they’re “right” for the job. And then sometimes you hire them because they beg you while they make you coffee or because they were on one of America’s most-watched television competitions. I can promise you, though, that I never anticipated that those 2 exceptions to the hiring rule would be the ones holding my hands at the finish line.

Ricky & I have spent the past week doing what we do best: blasting showtunes and prepping the store for the final sale that will launch tomorrow. There has been heavy lifting, heavy red-lining, a couple of tears, and a lot of laughs. That is the home that I’m thankful for, that is the home that I will be sad to leave behind, and that is the moment that I will take home with me. However, if life were only moments, then we’d never know we had one. Thank you for our moment, and let’s make it last until the end.

xoxo

Friends, we’ve filled your closets, but have you ever wished that your home looked a little more like our rabbit hole? Well, we’re making that dream a reality by selling every piece of this little bunny bunker. Seriously, every non-living thing you see can go home with you for a small fee (aka, Frank is not for sale). Some items have already sold, so come by soon or email info@twoelle.com. We’ll miss you, Nashville, but this way you can take a piece of us home!

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Friends, now that the cat is out of the bag, you’ve all been saying such wonderful, heart-warming things with such sad, pouty faces. You should know, dear friends, that pouting is not our style! So, let’s see if we can replace that frown with a Cheshire-like grin and remind you that 1) we’re still here, and 2) we still have so many of your favorites! For example, rumor has it that we’re one of the only stores left in the country with stock of the Tarina Tarantino Hello Kitty pieces. A little Tarina sparkle should be enough to ward off any pouty inclinations……at least for the time being!

Keep visiting us and saying nice things, kittens. We like it when you smile!

Dearest friends, family, and loyal followers:

Once upon a time, a girl had an idea. She envisioned a wonderland where people of all ages, genders, and backgrounds could come together. She began this journey in a small house with a red door on 12South. While there, she met many of you, shared many joyous walks through the neighborhood, and collected treasured moments. Then, in 2009 she moved her wonderland to The Hill Center. There were new treasured moments, new red doors, and new cherished family and friends whose impact have further defined and personalized what this journey is all about. Now, after Christmas this wonderland will close its doors.

We will officially begin our close-out sale on Black Friday. Surely, there will be deals, but our bunny and Nashville shirts and sweatshirts will not be marked down. They are now becoming collector’s items and are already quickly selling out. We also encourage you to ask us about our furniture and fixtures. Perhaps you can now create a little wonderland in your own home.

And so, as is the case in all good stories, this chapter has come to an end. The girl will crawl out of the rabbit hole and press on to her next adventure. Your kindness, support, admiration, and compassion will inspire each step we take through the looking-glass and beyond. For that, we cannot thank you enough.

It’s been a lovely fall, bunnies, but the time has come to say goodnight.

Friends, on this, the morning after, we can hardly contain our excitement. Last night, we had the privilege of attending a sneak peak of The Container Store at the Green Hills Mall. In our humble opinion, it was the party of the decade. Sure, our prom (last decade), was pretty genius, but truly The Container Store put us all to shame last night (mainly because founder Garrett Boone is the best dance partner in Rachel’s dance career to date). Their Green Hills Mall store officially opens this Saturday, and they’ll be donating 10% of Nashville sales this weekend to the Minnie Pearl Cancer Foundation, so now is the time to get yourself organized and do a little good for the world (a cause we always support!). Oh, and if mobile storage is your game, visit us while you’re in the area and grab a tote. $35 with either Nashville or our bunny printed on them.

Have a contained weekend, Nashville!

xoxo